Ryan Reeves' WWE journey began in 2004 when he was on the 4th season of Tough Enough. Though he didn't win the prize, he finished in the Top 8 and made an impression on WWE officials. The 6'3" nearly 300-lb beast signed a developmental deal with the company. Though his journey to the main roster was neither quick nor easy, he never gave up on his dream, wrestling for independent companies for several years while waiting for WWE to come calling again.
In February 2010, that call finally came. Reeves' was picked as one of 8 wrestlers to take part in the 1st season of NXT, alongside Daniel Bryan and Matt Hardy. Under the name Skip Sheffield, he was eliminated in the 1st elimination poll, though that didn't keep him from being featured on live programming.
Reeves debuted on Raw in June of 2010 in dramatic fashion by interfering in a main event match between John Cena and CM Punk with other NXT Rookies. He followed up the next week by attacking WWE Hall of Famer Bret Hart after he refused to sign the rookies to contracts. Reeves ended up getting signed along with his fellow NXT newcomers and the group was booked together as The Nexus. After severely breaking his ankle in a tag team match and undergoing multiple surgeries, Reeves was sidelined for over a year.
The break seemed to bode well for the superstar, who returned with a vengeance (and a new look) in April 2012. He made his PPV debut at Extreme Rules, defeating two other jobbers in a 2-on-1 handicap match. He's been on the main roster ever since, creating a name for himself as Ryback and trademarking the 'Feed Me More' chant.
Ryback is no stranger to big matches. He has showed he can hang with the big boys on numerous occasions, consistently putting on strong matches with over champions. He had a career-altering feud with CM Punk in 2012, culminating in a WWE Championship match at Hell in a Cell. He ended up losing the match, breaking a thirty-eight match undefeated streak. He'd go on to headline several other PPVs against CM Punk, failing to win and snatch his 1st championship.
The 33-year-old has proven himself since his comeback in 2012, consistently putting on good matches, inciting chants from fans, building feuds, and solidifying his spot on the main roster. One thing has eluded him though: a title. This may shock people, but the 'Feed Me More' enthusiast has never held a title of any kind in the WWE. Though he has been given opportunities, he has always fallen short.
Ryback has built himself into the ultimate jobber, continuously losing despite strong performances against his over competitors. It is time to give Ryback a chance. After 3 years producing on the main roster, he deserves his due.
On Sunday, Ryback will be among 6 superstars to vie for the vacant Intercontinental title, which Daniel Bryan was forced to relinquish due to injuries. His competitors: Dolph Ziggler, Sheamus, R-Truth, King Barrett, and Rusev have all held titles before, with several of them also winning previous IC Championships. The WWE has received recent flack about their booking, so what better than a brand new champion to stir the pot and infuse some new storylines into the mix.
Though I highly doubt WWE will take this route (Sheamus seems to be the favorite), I think it's time for Ryback to not only get his opportunities in title matches, but also win one. It's time to give Ryback a chance.